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    PRIVACY · CONSENT MODE V2

    Privacy and cookies

    Vercel Web Analytics measures aggregate traffic without setting cookies. No Google service loads before you consent.

    Updated: 11 September 2026

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    Publisher and contact

    INNOVATIO SAS publishes this website and handles privacy requests at contact@marketing-science-center.com. This address is not presented as a data protection officer contact.

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    Three categories, two optional choices

    Necessary
    The msc_consent_v1 cookie stores only the consent-system version, your choices and their date for six months so the site does not ask again on every page. Vercel Web Analytics sets no cookie.
    Audience measurement
    Vercel Web Analytics counts aggregate page views without cookies or advertising profiles, independently of Google choices. After consent, Google Analytics (G-4JB6XQ5XBM) measures viewed pages, verified-dossier opens, journey choices and dataset or code downloads. Internal search terms are not sent by these events. _ga and _ga_* cookies are configured for six months without automatic renewal. Event data and user data are retained for 14 months; user retention resets on new activity.
    Google Signals and advertising
    After separate consent, Google Signals and ads personalization may associate the visit with information from signed-in Google accounts whose users also enabled personalization. This may include location, searches, YouTube history and partner-site data. Without this choice, ad_storage, ad_user_data and ad_personalization remain denied.

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    How consent works

    Google Consent Mode v2 is implemented in Basic mode: before your choice or after rejection, the Google tag is not downloaded and no request is sent to Google. The banner’s “Accept” button authorizes audience measurement only: it enables neither Google Signals nor ads personalization, which are chosen separately under “Customize”. Rejection is stored for the same period as acceptance.

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    PRISME assistant

    The PRISME launcher is provided by prisme.innovatio.io and its code loads with the page. No session or conversation window is created before you click. On opening, an anonymous session is created for the Science profile. To retain the discussion during navigation, the session identifier, questions, answers and their sources are stored in this tab’s sessionStorage for no more than eight hours and within explicit size limits; invalid or expired data is deleted. No access token is stored there. Questions are limited to 2,000 characters, redacted and then analyzed to improve content. Do not submit personal, sensitive or confidential data.

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    Recipients and transfers

    Vercel hosts the site, processes the technical data needed to deliver it and produces aggregate Web Analytics statistics. If you consent, the relevant data is sent to Google for the selected purposes. Marketing Science Center sends no data directly to Google before consent.

    Google LLC and Vercel Inc. are based in the United States. In Commission Implementing Decision (EU) 2023/1795 of 10 July 2023, the European Commission found that the EU-U.S. Data Privacy Framework ensures an adequate level of protection for personal data transferred to certified organizations. Google LLC and Vercel each state that they have certified their adherence to its principles to the U.S. Department of Commerce; their listing can be checked on the official Data Privacy Framework list. Where a transfer is not covered by this certification, they state that they rely on the European Commission’s standard contractual clauses.

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    Your rights

    You can withdraw consent at any time and request access, correction or deletion of data concerning you by writing to contact@marketing-science-center.com. Data associated with your Google account can also be viewed and deleted in My Activity.