Price Elasticity
Price · volume · seasonality · 24 observations
Research & Evidence · Data
Reproducible datasets
Each dataset is a standalone working object: question, variables, method, expected result and limitations are documented before download.
CC0 1.0 · CSV UTF-8
Learn from data you can inspect.
Each example dataset is synthetic, documented and intentionally compact. It is designed to reproduce a method, not to generalize a result to a market.
Read the full documentation →CSV ↓
Advertising Response
Spend · exposure · response · 24 observations
Promotion Incrementality
Test · control · sales · 24 observations
Customer Lifetime Value
Recency · frequency · value · 30 customers
Marketing Mix Modeling
Channels · sales · controls · 36 periods
Measurement Validity
Respondents · items · groups · 30 respondents
Monte Carlo Inputs
Scenarios · distributions · dependencies · 24 assumptions